Rhona Barnett-Pierce

RHONA PIERCE

phone with photo of Tannum Sullivan, a white woman, and the words: Episode 1 Podcasting to Attract Talent with Tannum Sullivan. Watch Now

Podcasting for Employer Branding Success

What if I told you that a single podcast episode could transform your talent pipeline? That’s exactly what happened when Tannum Sullivan, Employer Brand and People Experience Manager at Golden Hippo, launched their employer branding podcast.

When Tannum started the podcast, she never imagined it would become their most powerful employer branding tool. However, after sharing employee stories on their podcast for over a year, Golden Hippo’s applications have become stronger, and employees have become more engaged.

In the very first episode of Throw Out the Playbook, Tannum shares her incredible journey, from tentatively testing the waters with podcasting to witnessing the direct impact the podcast has had on candidate and employee experience. Employees featured on the podcast have become “mini-celebrities,” with candidates reaching out to them directly on LinkedIn, eager to learn more about the company culture and opportunities.

Tannum and her team have found creative ways to repurpose podcast content across multiple channels, amplifying their reach and engagement. From social media campaigns to targeted email marketing, they’re leveraging the power of authentic storytelling to connect with candidates on a deeper level.

The best part? You don’t need a massive budget or a professional studio to start your own employer branding podcast. Tannum shares her tips for getting started with limited resources and basic equipment. It’s truly something that any of us can do.

Listen to the full episode, Leveraging Podcasts to Attract and Retain Talent, on:

If you prefer video, check out the episode on YouTube.

phone with photo of Tannum Sullivan, a white woman, and the words: Episode 1 Podcasting to Attract Talent with Tannum Sullivan. Watch Now

Can’t wait to hear your thoughts!

Talk to you next week.

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